Grand Reale

GrandReale is an historycal brand: born in1980 as Grandessert Spumante (registered trademark in1982) became GrandReale in early ’90 (registered trademark in1985).
In the first phase of the launch in Italy, the objective was to cover an alternative segment instead of Asti, gaining market share with a product with a lower price positioning.
The trademark GrandReale distinguishes the base line of products in Gancia portfolio.
In 2017 GrandReale lost on his packaging the ‘Gancia’ logo in the Off Trade channel, in line with the repositioning strategy of the brand and to cover effectively a mainstream segment of the market in terms of price and promotional activities.
New products under the brand umbrella GrandReale could make it possible to create a synergy with the rest of the portfolio to penetrate (in terms of volumes) distribution chains with dedicated brands.