Green Mark

Russia Brands

Timeless classic vodka Loved by generations of Russians Since 1920

Green Mark Vodka is rooted in the traditional vodka making process of the 20th century and represents a golden age of Russian vodka making that is still valued today.
In the 20th century Glavspirttrest, a Russian government agency, established a strict regulatory and quality control process surrounding vodka production. Only vodka that successfully passed all of the rigorous steps received approval – the coveted “Green Mark” seal of excellence. As Russia moved into a new era there was growing sentiment for a return to traditional vodka making. This led to the birth of Green Mark Vodka, which reunited Russians with a quality affordable vodka of a bygone era. A vodka that remains faithful to its Russian roots: crafted using a traditional Russian recipe, made with wheat, and still produced in its homeland today.

Key Messages

Number 1 Russian Vodka

Number 1 Russian Vodka in the world with over 77 Million bottles sold globally in a year. Top selling vodka in Russia since its launch, loved by generations of Russians

Owned by Roust, the world’s second biggest vodka producer
100% authentic Russian vodka, made with 100%wheat
Endorsed by the Green Mark seal of excellence
Each individual bottle is uniquely numbered to retain its guarantee of quality
Growing fast in International markets like the UK
Now presented in a new premium pack (loved by consumers in research)

Now presented with a more premium & modern look

New bottle captures the charm & soul of the brand

Green Mark Vodka has returned to its roots with a charming design that pays homage to the sentiment for the traditional vodka making period of 1920’sRussia
The new packaging captures the true essence of the era with a bottle design that is minimalistic and clean, representing the unpretentious simple craft of the early 20thcentury
The Green Mark seal of excellence, the defining national symbol of quality, is heroed centrally on the bottle
In a further nod to its Russian heritage, the new bottle design also features classic embossing detail, a design accent that is deeply reminiscent of Russian vodkas at that time
The quality message is reinforced through a unique serial number on each bottle
Added investment in new packaging, but positioned at same price

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